"Hillary 1984" Video Marks the Beginning of a New Kind of Presidential Campaign, According to Research by Marketing Expert
New York, NY (PRWeb) March 23, 2007 -- Howard Dean's presidential campaign saw the shift early, and now Barack Obama's campaign is taking it to the next level: The Internet has replaced television as the most critical communications medium in politics, as Generation X - the first generation to achieve Internet "literacy," and now in a position to dominate the medium - becomes the most important voting block on the American political landscape.
Generational research offered by marketing expert Ann Fishman suggests we have just begun to feel the impact of a shift away from the Baby Boom Generation, which has dominated American society since shortly after World War II; we are moving instead toward the more practical, results-oriented, "Internet-time" values of Gen X, as Xers become the dominant voice in American politics.
Based on Fishman's research into the habits and values of American consumers, Generation X - ages 26 to 46, numbering more than 83 million Americans according to the 2000 census - has asserted itself as the leading force for change in American political life, a development confirmed by the recent furor over the "Hillary 1984" video.
Fishman said, "Gen Xers are practical realists, who realize the power of the Internet, and know that is where the 'action is' in American politics today. The Hillary 1984 video managed to shift the attention of media, and voters, online, within hours of its release."
She continued, "By shifting the debate from traditional news media online, via blogs and Internet advertising, Gen X is solidifying itself, and its preferred medium, as the dominant forces in the 2008 Presidential election; they are showing their ability to grab the media spotlight, to vet candidates and share information in rapid, "viral" streams - thus replacing Baby Boomers and the nightly news as the 'factors to watch' in understanding the shape of the political debate to come."
Understanding the Impact of Generation X
Generation Xers are the 93 Americans born between 1961 and 1981. They were "latch-key kids" - many of whom are children of Baby Boomers whose divorce rates were high, whose stay-at-home parenting habits were sporadic, and who often pursued idealistic civic causes at the expense of stable home environments. Xers had to fend for themselves from an early age and are a generation of practical "survivors" whose attitudes are reflected in their politics, values and consumer preferences.
Baby Boomers are the 79 million Americans who were born between 1943 and 1960. Among other trends, they presided over the relaxation of societal standards in a variety of areas, including the liberalization of rules governing the traditional family, loosening strictures on corporate responsibility, and the popularization of the drug culture.
Fishman, who has studied the Gen X and Baby Boom Generations for more than a decade, argues that American society is in the midst of a generational transition, a transition that will impact American values, attitudes and lifestyles. As the transition unfolds, the political environment will increasingly be driven by the values, attitudes and lifestyles of the younger generations.
About Ann Fishman and Generational Targeted-Marketing
More information on Ann Fishman's generational expertise can be found at www.annfishman.com. Fishman's company, Generational-Targeted Marketing Corp. (GTM), is a specialized marketing firm providing insight into consumer preferences, buying habits and trends affecting the American consumer. As GTM's president, Fishman has served as a consultant to numerous corporations, government agencies and non-profit organizations on generational issues and also serves as a member of the Adjunct Faculty at New York University. For further information on GTM, call 1-504-866-7624.
###
Free Articles:
DVDVideoSoft Releases Free Video Dub -- Free Lossless Video Editor
DVDVideoSoft -- an Internet resource dedicated to free software, multimedia software guides and tutorials -- has just released new video-editing software called Free Video Dub.
Video Blogging Made Easy -- Professional Video Blog WordPress Theme Makes Inserting Videos on a Blog As Easy As 1-2-3
Tuesday, March 18th, 2008 will mark a truly historic moment in the history of video blogging. Beginning at 1pm on this day, Ben Cope, The Internet Genius, will release the Video Blog Dream Theme, a premium WordPress theme designed exclusively for video bloggers.
The Video Blog Dream Theme makes it easy for blog owners to insert videos on their site, without having the hassle or frustration of trying to copy and paste the HTML embed code.
Convert and Compress QuickTime Videos with Free MOV Video Converter from FXBear
FXBear Software Solutions (www.FXBear.com) today released a free MOV video converter, allowing users to convert QuickTime videos to other popular video file types. The free downloadable software is also capable of compressing QuickTime videos.
Free Online Video Websites That Aren?t Really Free
Are you an avid online shopper? If so, there is a good chance that you have come across a number of different deals and discounts online. Similar to those deals and discounts is the ability to obtain something online without paying a fee, those items, products, or services are commonly known as being free. Unfortunately, you will find that when it comes to being free, not all free things are actually free. One of those things is online video websites, not all of them are as free as you would think they would be http://www.bestie7.info
Learners Crochet Video - How To Get Free Beginner Crochet Video
An interesting fact I'd like to share with here, in middle French the term croc or croche stands for hook Precise history narration is not as easy task, yet from evidence available as reference some where in 1800s Europe was introduced to crochet
Ski Racing Videos.com provides free video hosting for ski teams and racers
Ski Racing Videos.com provides free hosting of videos for ski teams, racers, coaches, parents, and fans. Easily upload and share videos that are solely about ski racing. Including training and racing videos from Slalom, GS, Super G, Downhill, and skiercross.
New Version of VZOchat, a Free High-Speed Video Messenger, is Available for Video Chatting
Join the constantly growing community of more than 220,000 users of VZOchat worldwide at vzochat.com. They all have seen what real video chatting is, and now it is your turn. The VZOchat technology streams video in such a way that even a slow Internet connection can no longer be a problem.
Birthday Video - Turn Your Childs Party Video Into A Fun Music Video
Kid Birthday Party - Birthday VideoMost people shoot some random video of their child's birthday party, then toss the video in a drawer and forget about it.Hey, we're talking about some precious video of an important event in your child's life.
Watch interesting music videos, extreme sports video, and crash video online through Video Tubes
Internet has gained its popularity amongst every individual. Every one including kids enjoys surfing on Internet. Do you have missed your favorite television program? Do you wish to watch your favourite videos, music online? Now all your questions come under one roof. Video tubes are the solution to all your questions.
Cut, Sew and Blog - Fashion Designer Malcolm Harris Debut's New Video and Text Blog
Fashion Designer Malcolm Harris of the emerging luxury brand Mal Sirrah announces the September 5th, 2007 debut of his company's daily video and text blog, Cut, Sew and Blog. This launch will coincide with the first day of Mercedes Benz's New York Fashion Week. The Mal Sirrah Spring/Summer 2008 Collection will also be available for viewing on Cut, Sew and Blog.
Free Video Editing Software, Video Converter Available at DVDVideoSoft?s New Web Site
Announcing the launch of dvdvideosoft.com, a Web site where one can gain access to free video editing software and a free video converter. Making videos has never been easier or cheaper.
New Versions of Free Video Editing Software, Video Converters Available at DVDVideoSoft
DVDVideoSoft, an independent software vendor, announces the bulk update of its free video editing software. This site also provides a free video converter and multimedia software guides and tutorials.
Video the Tube - The Best Video Rant Contest Debuts; Free Video Upload Site will Award $1,000 for Best Video Rant
Each day millions of college students upload and share video content, however, both liberal and conservative video file sharers argue that their views are being suppressed by some of the major video sharing communities. Is there a solution? Well ask noted producer and author, John Fair. CampusRights.net launches Video The Tube - The Best Video Rant contest. Brand new interactive website that allows a student to upload and share their best video rant and win a chance at $1000 in cash.
UK Bingo Site Launches Video Channel and Video Blog
The release looks at how events in the online bingo world have inspired the web master at Playing Bingo to create his own You Tube channel and Video Blog. The video blog is aimed at UK bingo players and encourages them to get involved and post their own Bingo videos.
Launch an Automotive Video Blog or Video Channel Using PowerTV Online
Automotive enthusiasts, video bloggers, and car forums can use PowerTV Online to launch their own video blog, video channel, or Web TV Channel for free on automotive performance!