Video Content thats Generates Click Throughs Much Higher than Traditional Media Custom, Targeted, On-Demand Video Ads for Free
(PRWEB) July 11, 2007 -- The 1st Video Affiliate Network, Affiliated.net, is now finishing up its BETA launch of Video Advertisements, releasing a powerhouse of effective video advertisements for publishers and advertisers to run - free of charge in many cases. Its sister company www.affiliated.tv is the newest brain child of the Direct Response Network creating a strategic alliance with Live Face on Web, LLC a leader in Video Technology.
Using video technology, Affiliated.tv supplies a fast growing set of online videos that can actually interact with visitors and be very non-intrusive. Offering the videos to select clients as part of the beta release, the response rates broke records of all sorts. Because they can be layered right on top of websites without much preamble and without replacing existing media or creative, it ends up being incremental revenue to website owners. In addition, the response rates with the videos dramatically increased revenue per visitor.
Recent trends prove that videos are out performing traditional ads at an obscene rate. A recent European study found that overall click-through rates for normal ads are around .18%, while those with video are somewhere around 4.16%. Beta tests with top performers within the network generated click through rates from 1% to 6-12%.
"Our services are designed to enrich and engage the web browsing experience," says Ricky Ahuja, Online Marketing Director of www.affiliated.net. "By choosing one of our models as a spokesperson of your website or advertisement you are allowing your customers the benefit of relating to an actual person rather than impersonal page of text of."
What makes these videos different from others of their kind is that they can easily be made to interact with the consumer, the website and the advertiser, making a great marriage. They can point out specific links, gesture to things to look at on the website, and are completely customizable, from their wardrobe and script right down to what they are capable of. Some videos do not incorporate a person at all, but straight video advertisements.
With its full release in July 2007, Advertisers and Publishers of the network benefit greatly by receiving these videos free of charge, which has created a frenzy for the sales department at Affiliated.net. "Advertisers are joining the network faster than we can handle right now," says Chris Kautz of Affiliated.net. The program has made Affiliated.net grow exponentially over the past opening weeks. These aren't your average embedded box video spokesman. The technology allows full scaled down version models to approach each visitor and talk to viewers, which can even be interactive. Many have used the videos to replace FAQ pages, or to become an interactive product search engine for an ecommerce website. "Our beta advertisers are having a field day with the new launch," says Tia Henry. She continues, "The click through rates are so much higher than traditional creative and embedded video it was a natural fit for the lead generation guys online." www.affiliated.tv is launching the technology in different channels online in late July 2007. The race has begun to capitalize on video advertisements and it appears that Affiliated.net is the first to the Affiliate Marketing arena. www.affiliated.tv extends its reach after the full release in Affiliated.net in late July 2007.
For more information visit http://www.affiliated.tv or http://www.affiliated.net
- Information from the European study taken from http://www.adtech.info/en/pr-07-10.html
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