SneezeCast Viral Video Helps Harry Potter Books 'Fly' Off the Shelf
Franklin, TN (PRWEB) July 6, 2007 -- SneezeCast, LLC, a newly formed viral video marketing agency with offices in Nashville, Tennessee and Grand Rapids, Michigan, today announced a campaign for Meijer (www.meijer.com), the supermarket chain based in Grand Rapids, Michigan, to promote the final Harry Potter book, Harry Potter and the Deathly Hallows, releasing at 12:01am July 21, 2007.
The "customer inclusive" promotion allows individuals in Michigan, Ohio, Illinois, and Kentucky to make a cameo appearance in a mini movie created for the web where they appear to fly on a broom. The movie's story begins at night in a Meijer parking lot where an employee checks his watch, looks to the sky, lights a roadside flare and bends to place it on the pavement. The video then cuts to kids around the world flying on brooms past landmarks like the Great Pyramids, the Eiffel Tower, and Big Ben. It ends with thousands of kids on brooms landing at Meijer to be among the first to get the new Harry Potter book.
"The film has the look and feel of a Potter movie," says Adam Stielstra, SneezeCast's Chief Film Officer, "Kids especially have loved it."
A SneezeCast crew takes a computerized green screen video recording system from city to city between June 28 and July 20 making stops at summer festivals, movie theaters, and professional baseball parks where people can straddle a Harry Potter -style broom, stand in front of a green screen (like your weatherman uses) and, through the magic of computer technology, appear to fly high above Stone Henge. The participant's 10 second clip is inserted into the 1 minute 50-second film and posted on the web (www.meijerpotter.com) where they can watch it, download it, paste it into a website like MySpace, or forward it to friends via email.
"Meijer challenged us to create a fun viral way to promote the new Harry Potter book," said Greg Stielstra, SneezeCast's Chief Viral Officer, "By letting people participate,the Meijer/Harry Potter film appeals to people's self-interest and that makes it very viral."
SneezeCast clients can monitor their videos as they propagate along social networks thanks to proprietary tracking technology and a password-protected campaign monitoring site. "We track typical 'node' metrics, like: views, downloads, and 'send to a friend' instances." Says Bob Hutchins, SneezeCast's chief technical officer, "But we also measure deeper metrics like partial views, complete views, and geographic location of viewer which is so important to viral promotions."
Schedule:
The Meijer/Harry Potter Movie Crew will land in the following cities:
June 28-July5 Muskegon Summer Celebration - Muskegon, Michigan
July 6 - Kane County Cougars - Geneva, Illinois
July 7 & 8 - Cincinnati Reds, Cincinnati, Ohio
July 9, 2007 Lexington Legends - Lexington, KY
July 11-14 - Celebration Cinemas North, Grand Rapids, Michigan
July 20 - Meijer store #239 - Chicago, Illinois
SneezeCast is a collection of experts who build brands by creating, seeding, and tracking viral video campaigns for the web and other new media. Learn more at www.sneezecast.com.
-Bob Hutchins is an Internet marketing veteran with over 11 years experience. He also the founder of BuzzPlant (http://www.buzzplant.com), and a principal in Groundforce Network(http://www.groundforcenetwork.com His expertise extends to online media, Email marketing and wireless messaging. He has been featured in The Wall Street Journal, New York Times, Inc. Magazine, and many other national media sources.
-Adam Stielstra is an 11-year advertising and filmmaking veteran who has written or directed hundreds of productions for film, television, and the web.
-Greg Stielstra is a word-of-mouth marketing expert, the author of PyroMarketing: The Four Step Strategy to Ignite Customer Evangelists and Keep Them For Life (HarperBusiness, September 2005), and was the marketing director for The Purpose Driven Life, the best-selling hardcover book in American history. He is also pricipal owner of PyroMarketing (www.pyromarketing.com) a marketing consultancy specializing in word-of-mouth and faith-based campaigns.
###
Free Articles:
Video the Tube - The Best Video Rant Contest Debuts; Free Video Upload Site will Award $1,000 for Best Video Rant
Each day millions of college students upload and share video content, however, both liberal and conservative video file sharers argue that their views are being suppressed by some of the major video sharing communities. Is there a solution? Well ask noted producer and author, John Fair. CampusRights.net launches Video The Tube - The Best Video Rant contest. Brand new interactive website that allows a student to upload and share their best video rant and win a chance at $1000 in cash.
Makeup Mondo - Dedicated Makeup Video Site Launches With Free Professional Celebrity Makeup Video Tips
Makeup Mondo, a Los Angeles based internet video start-up dedicated to innovative video content on makeup, is launching its first round of free how to video tips - clear and easy how to videos deliver a step-by-step guide to red carpet celebrity makeup looks.
NewBlue Cartoonr Offers Free Cartoon Effect Plugin and Transforms Video into Animation for Free
High-end cartoon effects are no longer the exclusive domain of Hollywood big boys thanks to video effects plugin creator NewBlue, Inc. Now anyone using leading desktop video software can animate live-action video by downloading NewBlue Cartoonr, the company's fast, easy and free way to give scenes a cartoon look.
Convert and Compress QuickTime Videos with Free MOV Video Converter from FXBear
FXBear Software Solutions (www.FXBear.com) today released a free MOV video converter, allowing users to convert QuickTime videos to other popular video file types. The free downloadable software is also capable of compressing QuickTime videos.
The Internet’s First How-To Video Blog About Search Marketing
Web Marketing Watch, a new daily video show online, gives visitors search and online marketing tutorials in easy-to-digest 3-7 minute visual spots.
DVDVideoSoft Releases Free Video Dub -- Free Lossless Video Editor
DVDVideoSoft -- an Internet resource dedicated to free software, multimedia software guides and tutorials -- has just released new video-editing software called Free Video Dub.
New Version of VZOchat, a Free High-Speed Video Messenger, is Available for Video Chatting
Join the constantly growing community of more than 220,000 users of VZOchat worldwide at vzochat.com. They all have seen what real video chatting is, and now it is your turn. The VZOchat technology streams video in such a way that even a slow Internet connection can no longer be a problem.
Free Video Editing Software, Video Converter Available at DVDVideoSoft?s New Web Site
Announcing the launch of dvdvideosoft.com, a Web site where one can gain access to free video editing software and a free video converter. Making videos has never been easier or cheaper.
Ski Racing Videos.com provides free video hosting for ski teams and racers
Ski Racing Videos.com provides free hosting of videos for ski teams, racers, coaches, parents, and fans. Easily upload and share videos that are solely about ski racing. Including training and racing videos from Slalom, GS, Super G, Downhill, and skiercross.
Free Online Video Websites That Aren?t Really Free
Are you an avid online shopper? If so, there is a good chance that you have come across a number of different deals and discounts online. Similar to those deals and discounts is the ability to obtain something online without paying a fee, those items, products, or services are commonly known as being free. Unfortunately, you will find that when it comes to being free, not all free things are actually free. One of those things is online video websites, not all of them are as free as you would think they would be http://www.bestie7.info
Where To Get Broadband Quality Online Videos & Video Podcasts About World Travel For Free
If you are looking to find broadband quality online videos and video pod casts about good holiday destinations and world travel on the internet for free, then please read our free guide below which will save you time searching on the web and will give you some great websites to investigate further.
Launch an Automotive Video Blog or Video Channel Using PowerTV Online
Automotive enthusiasts, video bloggers, and car forums can use PowerTV Online to launch their own video blog, video channel, or Web TV Channel for free on automotive performance!
New Versions of Free Video Editing Software, Video Converters Available at DVDVideoSoft
DVDVideoSoft, an independent software vendor, announces the bulk update of its free video editing software. This site also provides a free video converter and multimedia software guides and tutorials.
UK Bingo Site Launches Video Channel and Video Blog
The release looks at how events in the online bingo world have inspired the web master at Playing Bingo to create his own You Tube channel and Video Blog. The video blog is aimed at UK bingo players and encourages them to get involved and post their own Bingo videos.
Learners Crochet Video - How To Get Free Beginner Crochet Video
An interesting fact I'd like to share with here, in middle French the term croc or croche stands for hook Precise history narration is not as easy task, yet from evidence available as reference some where in 1800s Europe was introduced to crochet